DDB Stockholm recently launched Rolighetsterorin, or “The Fun Theory” campaign, an initiative to get people to change their lazy behaviors—and ultimately, how they feel about driving environmentally friendly cars—by allowing them to see the fun side of acting responsibly.
There is also a contest where you can submit your own idea to win cash money.
via ZanyPickle
And after breakfast, have yourself another egg with Thomas Keller’s tasty BLT sandwich.
Avalanche Skier POV Helmet Cam Burial & Rescue in Haines, Alaska from Chappy on Vimeo.
This was a decent sized avalanche. 1,500 feet the dude fell in a little over 20 seconds. The crown was about 1 – 1.5m. The chute that he got sucked through to the skier’s right was flanked on either side by cliff bands that were about 30m tall. He luckily didn’t break any bones and obviously didn’t hit anything on the run out.
He was only buried for 4 and a half minutes which is incredibly short. I cannot stress these next sentences enough; that in and of itself to be unburied in ONLY 4:28 is miraculous if you have any understanding of being caught in an avalanche and what it takes to be found.
more details at the vimeo site
