To promote their exhibition stand at the Franfurt Book Fair, Eichborn the publisher with the fly prepared 200 flies with an ultra light banner. The banner was attached with natural wax. After a short time the banner dropped off by itself. And the flies were not harmed.

Even with the ultra light banner, these flies must be juiced up on steroids or something. I remember tying strings to beetles and having them fly in a circles around me, but couldn’t replicate that with flies. Maybe the flies I used were too small. What do you mean I had a strange childhood?

DDB Stockholm recently launched Rolighetsterorin, or “The Fun Theory” campaign, an initiative to get people to change their lazy behaviors—and ultimately, how they feel about driving environmentally friendly cars—by allowing them to see the fun side of acting responsibly.

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There is also a contest where you can submit your own idea to win cash money.